Question 1 of 21

We show up consistently.

We post at least 3 to 4 times a week minimum and have kept that rhythm for the last 3 months. Not just when we feel like it.

Question 2 of 21

We post with intention, not just to fill the feed.

There's a strategy behind what we post and when. We know how each piece of content serves our business goals.

Question 3 of 21

Our content does more than sell.

We educate, build trust, and meet people where they're at in their journey. We're not just pushing product every time we post.

Question 4 of 21

Our visual identity is where we want the brand to be.

The feed looks polished, intentional, and current. Not like it was designed three years ago and never touched.

Question 5 of 21

Our brand voice is unmistakable.

Someone could read our captions without seeing our logo and know it's us. We have a distinct personality and we use it.

Question 6 of 21

Our profile is set up to actually work for us.

The bio is strategic, the link is optimised, and the highlights make sense. First impressions count.

Question 7 of 21

Our pixel is installed and actually firing correctly.

We've verified it. We're not spending money on ads and flying blind on what happens after someone clicks.

Question 8 of 21

We're tracking the actions that actually matter.

Custom conversion events are set up for purchases, leads, or bookings. Not just link clicks and crossed fingers.

Question 9 of 21

We're testing genuinely different creative angles.

Not just the same concept with a different colour or font. Different hooks, different formats, different reasons to buy.

Question 10 of 21

We refresh creative before it dies.

We know when an ad is fatiguing and we have new content ready to go. We're not running the same asset into the ground.

Question 11 of 21

We run proper campaigns, not boosted posts.

Our campaign objectives align to our actual business goals. We're not just hitting boost and hoping Meta figures it out.

Question 12 of 21

We're not only chasing cold audiences.

Warm audience and retargeting campaigns are running alongside cold. We're nurturing people who've already shown interest.

Question 13 of 21

We know our numbers.

We know exactly what we're willing to spend to acquire a customer. Our decisions are based on that figure, not gut feel.

Question 14 of 21

We report on what actually matters.

We track the metrics tied to revenue, not vanity numbers. We know what's working, what isn't, and we act on it.

Question 15 of 21

Our core flows are live and actually doing something.

Welcome, abandoned cart, post purchase, browse abandonment. They exist, they're set up properly, and they're converting.

Question 16 of 21

Our welcome flow earns the relationship.

It's not just a thanks for signing up email. It introduces who we are, builds trust, and moves people toward a purchase in a way that feels natural.

Question 17 of 21

The sale is the beginning, not the finish line.

Our post purchase flow nurtures customers back. We're building loyalty, not just ticking a conversion box and moving on.

Question 18 of 21

We keep our list clean.

Unengaged subscribers get removed or suppressed regularly. We're not paying to email people who stopped listening months ago.

Question 19 of 21

We send the right email to the right person.

Our audience is segmented. People receive content relevant to where they are in their journey, not a mass blast to everyone.

Question 20 of 21

We show up in inboxes consistently.

We're not only emailing when we have a sale on. Our subscribers hear from us regularly and know what to expect from us.

Question 21 of 21

We know how our emails are actually performing.

Open rates, click rates, revenue attributed to email. We look at the data and we use it to get better.